SPOTIFY AUDIOBOOKS
#BookforEveryBit
Challenge: Find new ways to encourage new and current Spotify users to discover audiobooks.
Insight: Audiobooks allow multitasking and can easily fit into people’s everyday activities compared to physical books.
Solution: #BookforEveryBit
Listening to audiobooks should be everyone’s go-to while they complete their everyday tasks. This campaign finds the perfect marriage between audiobooks and usual daily tasks. For every bit out there, there’s a perfect audiobook to go with it.
Art Director: Stephanie Kung (me!) / Copywriter: Mika Huang
Station Domination
Highway Billboard
Programmatic Banner Ads
Instagram Post & Story
Social Activation: Hang with _____ Raffle
To encourage Spotify users to use Spotify Audiobooks, the campaign will feature a raffle where users will get a chance to hangout with an author, to do a specific activity with them.
Users are automatically enrolled by listening to the chosen authors.
In-app Integration
Alike Spotify Wrapped, #BookforEveryBit will have an in-app integrated quiz that matches users with an audiobook that best complements their daily activities. Users will receive the chosen audiobook for free to encourage use of Spotify Audiobooks.
